Dhana Inc is the brand that
believes in always paying it forward.

About

Inspired by amber, blue and green our colors remind us to
connect with nature.

We are the brand that is creating fashion by nature, empowering our customers who we see as “champions for the environment” to engage responsibly when it comes to their clothes. To extend the life of our garments by re-using, recycling, reselling, and returning clothes that no longer serve us. To keep garments out of the landfill, actively fighting climate change and inspiring kindness as consumers.

VISION
Uniting Humanity Through
Fashion.

MISSION
Empowering Consumers to Connect
with People and Planet through the
Medium of Fashion

Dhana's 5 Defining Values

Every idea, design and action reflect our Five Defining Values Ingrained in the Spirit of Our Culture and Brand:

Commitment to honor all the people along the way behind our clothes

Celebrate the natural resources and environment that enable our designs, styles and collection

Communicate how we do business through transparency and accountability

Compassion for all life on earth and in being a force for good

Conscious behavior to ensure that our actions have a positive impact on people and planet

Circularity Embodies Sustainability

The Dhana Circularity Pledge

Dhana invites customers beyond organics and sustainability and into the Circular Economy with the Dhana Circularity Pledge and the 5 R's.

REDUCE

Your carbon footprint. Tell your story as you relive your clothing and your memories.

REUSE

Your vintage pieces. integrate them into the Dhana Circular Fashion Collection.

REPAIR

Your limited circular fashion collection if it needs a fix

RECYCLE

Your clothing. When you’ve exhausted its life, mail it to us. We will recycle it, closing the loop and creating new fiber with fashion technology.

REFLECT

Remember the unique life force that you are; the moments that bring you joy; and the many ways your action can have a positive impact on people and planet.

Timeline

2008

Dhana Inc. establishedSourcing ethical, sustainable fiber and factories

Tween Collection at ENK Trade show in NY Only youth sustainable brand at LA Fashion Week

2011

2012

Secured global supply chains Established wholesale distribution Source Award Winner

2015

True Cost Movie with Shamini Dhana, Associate ProducerFast fashion awareness campaign

Dhana Organic Baby Green America Gold Certification Top 10 Green America Award Fairtrade Certified

2014

2013

First B Corp Certification (100 pts.) NY Green Festival eCommerce (196 Sku's)

2016

Organic Teen Denim, Tops and Shirts Private Labeling LaunchedSecond B Corp Certification (151.9 pts)Best For The World 2016

Signatory to Circular Fashion Commitment 2020Best For the world 2017

2017

2018

Announced CFC 2020Best for the World 2018Launched #WearOurValues campaign

2021

May 2021 – Private Beta Launch of D/Sphere

Launch of Circular Fashion CollectionR&D + Engineering in India – Design and Build Dhana Fashion Tech Platform Alpha launch of D/Sphere in Dec

2020

2019

Dhana launched the WearOurValues.com report at the Global Fashion Agenda Copenhagen Fashion SummitCO Leadership Award for Sustainable FashionBest For The World 2019Establish US Production Operations in Columbus, OH Announces Pioneer Member with Worn Again TechnologiesLaunch of the Circular Memory Jacket

Team

Meet the team

An eccentric group of individuals, who genuinely believe they can bring fashion into the 21st century.

View Our Team