We are the brand that is creating fashion by nature, empowering our customers who we see as “champions for the environment” to engage responsibly when it comes to their clothes. To extend the life of our garments by re-using, recycling, reselling, and returning clothes that no longer serve us. To keep garments out of the landfill, actively fighting climate change and inspiring kindness as consumers.
Every idea, design and action reflect our Five Defining Values Ingrained in the Spirit of Our Culture and Brand:
Commitment to honor all the people along the way behind our clothes
Celebrate the natural resources and environment that enable our designs, styles and collection
Communicate how we do business through transparency and accountability
Compassion for all life on earth and in being a force for good
Conscious behavior to ensure that our actions have a positive impact on people and planet
Dhana invites customers beyond organics and sustainability and into the Circular Economy with the Dhana Circularity Pledge and the 5 R's.
Your carbon footprint. Tell your story as you relive your clothing and your memories.
Your vintage pieces. integrate them into the Dhana Circular Fashion Collection.
Your limited circular fashion collection if it needs a fix
Your clothing. When you’ve exhausted its life, mail it to us. We will recycle it, closing the loop and creating new fiber with fashion technology.
Remember the unique life force that you are; the moments that bring you joy; and the many ways your action can have a positive impact on people and planet.
Dhana Inc. establishedSourcing ethical, sustainable fiber and factories
Secured global supply chains Established wholesale distribution Source Award Winner
True Cost Movie with Shamini Dhana, Associate ProducerFast fashion awareness campaign
First B Corp Certification (100 pts.) NY Green Festival eCommerce (196 Sku's)
Organic Teen Denim, Tops and Shirts Private Labeling LaunchedSecond B Corp Certification (151.9 pts)Best For The World 2016
Announced CFC 2020Best for the World 2018Launched #WearOurValues campaign
May 2021 – Private Beta Launch of D/Sphere
Nov 2021 – Mobile Launch of D/Sphere
Dhana launched the WearOurValues.com report at the Global Fashion Agenda Copenhagen Fashion SummitCO Leadership Award for Sustainable FashionBest For The World 2019Establish US Production Operations in Columbus, OH Announces Pioneer Member with Worn Again TechnologiesLaunch of the Circular Memory Jacket